What!!! It's exactly the same?!

So, now we are seeing ads on TV saying that Time Warner Cable of Central Florida is now Bright House Networks, and only last night did we get a phone number in an ad to call and inquire about it. Ya know what? Nothing is changing...absolutely nothing..except the name. Same number, same service, same exceptionally high prices...same everything except for the stupid change in the name. Until we caught on to the change, we thought the power company was changing names yet again, because the ads all focused on lights in the house. Dumb,dumb, dumb ad.