The reason Total repeatedly pushes the "100% Calcium" bit is because they're one of the only, if not the only, breakfast cereal which provides 100% of your daily recommended dose of calcium in ONE serving. Since no other cereal can really claim that, it's in Total's best interest to do so, vehemently, in its advertizing; since what most separates you from your competition is what you must focus the public on.
You're right; it has nothing really to do with losingweight, per se, but since it also provides 100% of many other nutrients, plus the calcium, it ends up being a pretty dense cereal even though it's nearly the same amount of calories as Special K. End result; you feel a bit more satiated and as a result, you don't get as hungry hours later. In the long run, some people eat less per day as a result, and that will shed some weight off. Calcium has other benefits as we all well know, but there are elite groups of anti-milk protestors that claim the benefits are blown out of proportion. Check out notmilk.com. They're pretty anti-dairy altogether. :-)
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advertising 101
Date: 1 Feb 2004 00:20 (UTC)You're right; it has nothing really to do with losingweight, per se, but since it also provides 100% of many other nutrients, plus the calcium, it ends up being a pretty dense cereal even though it's nearly the same amount of calories as Special K. End result; you feel a bit more satiated and as a result, you don't get as hungry hours later. In the long run, some people eat less per day as a result, and that will shed some weight off. Calcium has other benefits as we all well know, but there are elite groups of anti-milk protestors that claim the benefits are blown out of proportion. Check out notmilk.com. They're pretty anti-dairy altogether. :-)