(no subject)

[plunkybug]

Did anyone attend the LJ Meetup for your area on Tuesday night? I had thought of going to the one here, but decided against it in the end. It wasn't too far, but I would have liked a venue closer. I might have gone then.

Also, I want to pick apart a commercial I saw at lunch today. The scenario: A woman in a towel standing on a scale in bathroom. She is uneasy not because she is in the towel, but because she is on the scale. The announcer mentions something about weight and she says "I eat Special K" and the announcer says something like "more people have lost weight eating Total", and so the lady switches. But here is the thing. The ad points out that Total has 100% calcium compared to other cereals, but what does that have to do with weight loss? I don't understand. There has to be something other than that. Or it is just a poorly created commercial feeding on the stupidity and gullibility of the public at large? Likely it is the latter.

Comments

advertising 101

[octophonic.livejournal.com]

The reason Total repeatedly pushes the "100% Calcium" bit is because they're one of the only, if not the only, breakfast cereal which provides 100% of your daily recommended dose of calcium in ONE serving. Since no other cereal can really claim that, it's in Total's best interest to do so, vehemently, in its advertizing; since what most separates you from your competition is what you must focus the public on.

You're right; it has nothing really to do with losingweight, per se, but since it also provides 100% of many other nutrients, plus the calcium, it ends up being a pretty dense cereal even though it's nearly the same amount of calories as Special K. End result; you feel a bit more satiated and as a result, you don't get as hungry hours later. In the long run, some people eat less per day as a result, and that will shed some weight off. Calcium has other benefits as we all well know, but there are elite groups of anti-milk protestors that claim the benefits are blown out of proportion. Check out notmilk.com. They're pretty anti-dairy altogether. :-)

Re: advertising 101

[plunkybug.livejournal.com]

Yeah, I understand that marketing strategy. I just hate people doing things, or changing things on the basis of flimsy claims. Its like they add 1+1 and get 11 instead of 2 but they still think it is ok. One thing I have picked up since being with Chas is a more critical eye, and so I tend to pick apart commercials more. Especially stupid ones.

Oooh, oooh. Anti-milk conspiracies! How you have made my day (or night, since it is dark out now)!